Many cultivation start-ups are reticent to hire a consultant before they have a license to grow.
Some companies view cultivation expertise as a nicety that can’t be afforded until they’ve received a license and completed a big raise.
Ironically, this pre-start-up phase is precisely when advisors can be most valuable to a budding cultivation business.
In this article for Cannabis Business Executive, I outline four reasons why hiring a cultivation consultant early makes good business sense.
Read the article here.