Great Expectations

06/22/22
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Unrealistic expectations can frustrate regulators, investors, management, and your head grower.

Lofty goals are good, but they can come back to bite the owners and operators of cultivation businesses if these goals aren’t based on reality.

It’s common for a company’s proforma to boast high yields in order to excite investors, but you should be cautious of anyone that plans to regularly harvest over 100 grams of dry cannabis flower per square foot of canopy.

Of course, these situations do exist, but they are usually tied to particular cultivars and growing situations.

For the rest of us, we need accurate numbers to plug into our business plans and use as a benchmark for regulators, investors, and cultivation management.

Start-ups should anticipate harvesting 35 grams of dry cannabis flower per square foot of canopy.  

Through the refinement of genetics, protocols, and people, new cultivation businesses should expect to double these yields within two years.